At Brand Adoption, our mission is for every client to become our advocate.
In 1886 John Wanamaker said, “I know 50% of my advertising is wasted but I don’t know which half.”
In this age of media fragmentation and proliferation, spending the promotion dollar effectively is more crucial than ever.
We can help.
We understand that every client spends promotion dollars to maximize ROI, and we intend to deliver just that. ROI begins with research, and research begins with a plan that charts how relevant data is to be collected and analyzed so that the results are meaningful and relevant.
We provide our clients with in-depth information related to market trends, demographics, economic shifts, shopper insights-customers’ buying habits and competitive intelligence. Our ongoing measurement and ROI analysis allow us to adjust tactics along the way for optimal results and serve as a guide for the development of strategic business and marketing decisions.
We offer custom services for both consumer and business-to-business research. We address all major research questions:
- Concept / Message Testing
- Package Testing
- Secret Shopping
- Advertising Effectiveness
- Measurement / ROI Analysis
- Target Audience Analysis / Segmentation (Personas)
- Attitude & Usage Exploration
- Competitive Intelligence
- Awareness Tracking
- Customer / Employee Satisfaction
- Name Development / Testing
- Usability Testing
You’ll benefit not only from our extensive experiential marketing knowledge for each of these techniques, but our experience in determining the right method.
- Surveys and Polls
- Focus group facilitation
- Tabulation and analysis of in-depth interviews
- Facilitated brainstorming sessions
- Demographic and psychographic studies
- Data mining
- Literature reviews